Brandon Caneer's Experience:
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Founder & Principal at Caneer Consulting Services
October 2022 - Present | InternationalSpecializing marketing, distribution & growth for international life insurance companies - from retail to high net worth markets. Providing a range of services, including market and customer insights, strategy development, brand development, product marketing and interim management.
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Head of Proposition Development & Advanced Marketing at Transamerica Life Bermuda
June 2019 - July 2022 | Hong KongMember of Strategic Management Team. Led High Net Worth life insurance product development and advanced marketing services globally across Hong Kong, Singapore and Bermuda distribution hubs.
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Founder & Principal at Caneer Consulting Services
2017 - 2019 | Hong KongSpecializing in Customer, Marketing & Growth Strategies for international financial services firms, High Net Worth life insurance.
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Global Head of Customer Marketing at Zurich Global Life Insurance
2015 - 2017 | Zurich, SwitzerlandLed Customer Marketing across all Zurich Global Life insurance businesses worldwide - including customer and distributor insights, customer experience, data and digital development
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Regional Chief Marketing Officer at Zurich Global Life - Asia Pacific & Middle East Region
2011 - 2015 | Hong KongMember of Regional Executive Team. Led regional marketing, customer and brand strategy supporting Zurich Life Insurance growth across eight markets in Asia Pacific and the Middle East.
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Senior Vice President, Strategic Business Development & Marketing at AEGON-CNOOC Life Insurance Joint Venture
2008 - 2011 | Shanghai, ChinaMember of Executive Team. Led Strategic Marketing, Corporate Communications and Product Development. Oversaw corporate rebranding campaign across Mainland China with leading Chinese celebrity pianist, Lang Lang, as brand ambassador.
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Chief Marketing Officer at Aegon Life Insurance Taiwan
2004 - 2008 | Taipei, Taiwan R.O.C.Led Product, Marketing and development of Strategic Bancassurance distribution partnerships for the Taiwan market.