Brandon Caneer - International Marketing & Business Development, Life Insurance Industry

Brandon Caneer's Bio:

Brandon Caneer is Founder and Principal of Caneer Consulting Services, specializing in marketing, distribution & growth strategies for international life insurance companies, from retail to high net worth. With over 25 years of international industry experience, Caneer has led the development and implementation of marketing strategies and programs to propel business growth in diverse markets across Asia, Europe and North America. Caneer's mission is to help his clients thrive in a competitive and changing landscape by delivering innovative and effective solutions that meet the needs and expectations of their customers. Prior to founding Caneer Consulting Services, Brandon was most recently the Head of Proposition Development & Advanced Marketing at Transamerica Life Bermuda - a leading provider of High Net Worth life insurance solutions. Previous roles include Global Head of Customer Marketing, Life Insurance for Zurich Insurance Group and Chief Marketing Officer, Global Life, Zurich Insurance Group in Asia-Pacific & Middle East region. Mr. Caneer speaks English, Spanish and basic Mandarin. He is frequently asked to share his expertise in global insurance marketing strategies as an invited guest speaker at professional organizations, industry conferences and universities.

Brandon Caneer's Experience:

  • Founder & Principal at Caneer Consulting Services

    October 2022 - Present | International

    Specializing marketing, distribution & growth for international life insurance companies - from retail to High Net Worth markets. Providing a range of services, including market and customer insights, strategy development, brand development, product marketing and interim management.

  • Head of Proposition Development & Advanced Marketing at Transamerica Life Bermuda

    June 2019 - July 2022 | Hong Kong

    Member of Strategic Management Team. Led High Net Worth life insurance product development and advanced marketing services globally across Hong Kong, Singapore and Bermuda distribution hubs.

  • Founder & Principal at Caneer Consulting Services

    2017 - 2019 | Hong Kong

    Specializing in Customer, Marketing & Growth Strategies for international financial services firms, High Net Worth life insurance.

  • Global Head of Customer Marketing at Zurich Global Life Insurance

    2015 - 2017 | Zurich, Switzerland

    Led Customer Marketing across all Zurich Global Life insurance businesses worldwide - including customer and distributor insights, customer experience, data and digital development

  • Regional Chief Marketing Officer at Zurich Global Life - Asia Pacific & Middle East Region

    2011 - 2015 | Hong Kong

    Member of Regional Executive Team. Led regional marketing, customer and brand strategy supporting Zurich Life Insurance growth across eight markets in Asia Pacific and the Middle East.

  • Senior Vice President, Strategic Business Development & Marketing at AEGON-CNOOC Life Insurance Joint Venture

    2008 - 2011 | Shanghai, China

    Member of Executive Team. Led Strategic Marketing, Corporate Communications and Product Development. Oversaw corporate rebranding campaign across Mainland China with leading Chinese celebrity pianist, Lang Lang, as brand ambassador.

  • Chief Marketing Officer at Aegon Life Insurance Taiwan

    2004 - 2008 | Taipei, Taiwan R.O.C.

    Led Product, Marketing and development of Strategic Bancassurance distribution partnerships for the Taiwan market.

Brandon Caneer's Education:

  • University of California Santa Barbara

    Bachelor of Arts (honors) in Economics

  • Richmond The American International University in London, England

    Masters in Business Administration (MBA)